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Putting a good website together is only part of the battle. It's the interaction the site does with prospects and customers and how your messages gets across and how it creates and generates more business that makes the site effective.. The goal is to have visitors skim over the material and then quickly allow them to find a point of interest and through interaction with your site you are able to capture and captivate them. If the material is not able to captivate the visitor within 30 seconds then chances are we will loose them.
This is why it is important to design the site with a clear set of goals and a well-defined target audience. You have to know who your visitors are and what they needs and wants are. Keep in mind that your visitors have come to your site looking for products, services, or information. Remember also that every visitor is only one mouse click away from leaving. If you can't convince them that you have what they want, they're gone.
You only have a few seconds to capture their interest. So know your target audience. Design a clean and fast loading website. Have contents that keep the visitor interested in staying. Have a clear message about who you are. Be ready and willing to modify, enhance your site based on visitor comments and advice.
Your website is a window to your business. Use this 30 seconds wisely. We are not looking for woo-factor. We want to deliver THE MESSAGE, precisely, clearly and in a very small amount of time.
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